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More than half of all U . S . households are composed of only one or two persons, so Aunt Jemima offers one - serving

More than half of all U

.

.

households are composed of only one or two persons, so Aunt Jemima offers one

-

serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using

________

as the basis to segment its market.

Group of answer choices

usage patterns

demographic characteristics

usage rates

behavior characteristics

psychographic characteristics

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