Moreover, progress in material science and polymer technology enabled the development of new materials with superior properties designed for specific applications. Companies like DuPont, Phillips Petroleum, and Exxon swiftly perceived the potential of these innovative materials, acknowledging their prospective for superior value and performance.9 Additionally, during this time, cost pressures in the production of thermoplastics continued to rise. As competition intensified, emphasis on cost efficiency 2 Journal of Thermoplastic Composite Materials 0(0) became vital, resulting in a comprehensive reevaluation of product portfolios to prioritize more profitable ventures. In summary, industry leaders' reduction in emphasis on thermoplastics in the 1990s resulted from market forces, competitive pressure, technological advances, and environmental considerations. The response to these challenges was that these companies started strategic shifts, diversifying their product offerings and probing fresh business opportunities