Morton Company's contribution format income statement for last month is given below: Sales (42,000 units * $26 per unit) Variable expenses Contribution margin Fixed expenses Net operating income $1,092,000 764,400 327,600 262,080 $ 65,520 The industry in which Morton Company operates is quite sensitive to cyclical movements in the economy. Thus, profits vary considerably from year to year according to general economic conditions. The company has a large amount of unused capacity and is studying ways of improving profits. 3. Refer again to the data in (1) above. As a manager, what factor would be paramount in your mind in deciding whether to purchase the new equipment? (Assume that enough funds are available to make the purchase.) Reserves and surplus of the company Cyclical movements in the economy Performance of peers in the indstry Stock level maintained 4. Refer to the original data. Rather than purchase new equipment, the marketing manager argues that the company's marketing strategy should be changed. Rather than pay sales commissions, which are currently included in variable expenses, the company would pay salespersons fixed salaries and would invest heavily in advertising. The marketing manager claims this new approach would increase unit sales by 50% without any change in selling price; the company's new monthly fixed expenses would be $327,600, and its net operating income would increase by 25%. Compute the break-even point in dollar sales for the company under the new marketing strategy New break even point in dollar sales