Morton-Norwich Products, Inc. is interested in long-term growth. One of its SBUs is Morton Salt, which for a long time has been largest brand of salt in the consumer market. Sales and profits from Morton Salt have been showing only slow growth. Another of Morton-Norwich's SBUs is the largest brand of preservatives for baked goods. However, both the consumer salt market and the baked-goods preservatives market show very little growth. Morton-Norwich also has the largest market share in adhesive products, which is another of its SBUs. The adhesive products market has been growing rapidly (around 20 percent per year). Currently, Morton-Norwich Products is considering adding to its SBU portfolio by purchasing an existing product. (a) Do a portfolio analysis (using the Boston Consulting Group approach) for Morton-Norwich Products. First, draw a market growth/market share matrix (be sure to label the horizontal and vertical axes and each cell). Then display Morton-Norwich's current SBU portfolio on this matrix. (b) Use this portfolio analysis to recommend the characteristics of a product and its market that Morton-Norwich should be looking for in deciding which existing product to purchase. Use the course material to justify your recommendation. (c) Name and describe the sales and profits in the four stages of the product life cycle. Then give and justify your view as to which of these stages Morton-Norwichs salt SBU is in and suggest some implications of being in this stage for strategies to improve the marketing of the Morton Salt brand.