Morty's Original Business - Morty is a mortgage broker that provides a service, helping borrowers secure a mortgage loan from a lender. - Every loan that is secured is called a "closed loan", and Morty earns revenue and incurs cost-of-goods sold only for closed loans - Morty earns a commission for every loan it closes (on average $4,000/close) 4000 per closed loan - Morty's original business acquires most customers through lead generation and pays $15/lead, on average (Acquisition Costs) - Our direct loan expenses include a) cost of reports ($100/loan) b) origination team payroll (~$80k per person, per year) - Morty has 60 employees total, including the origination team's 20 employees. (assume no new hires) - Morty's annual software expenses are $75k/year and other general expenses are $325k/year. - In Q4'22, Morty purchased 50,000 new customer leads that resulted in 500 closed loans. $(750,000.00) $2,000,000.00 - Morty expect grow the # of leads by 10% Quarter-over-Quarter (QoQ) and to improve conversion to ~2% by the end of 2023. [Conversion as the # of leads that result in a closed loan]

	Q4'22	Q1'23	Q2'23	Q3'23	Q4'23
Morty's Original Business
Leads / Acquisition	50,000	0	0	0	0
Cost Per Lead	$15
# of Closed Loans	500	-	-	-	-
Total Acquisition Cost
COGS
Reports
Total Origination Team Salary
Other Expenses
Payroll (Original Business)
G&A