Most advertisements contain an informational component and a persuasive component, as the advertisements tell us
with product information, trying to convince us to buy it, and both components can be subject to ethical evaluation.
Emphasizing the importance of the informational component, some researchers stress the positive value of advertisements.
Markets function efficiently when certain conditions are met, one of which lies in adequate information:
The minimum level is that the consumer understands the advantages of the products offered for sale. Although impossible
If this condition is fully met in practice, advertising can help ensure that it is met
to a greater extent (Heath 2014). Another value that can be promoted through
Advertising is autonomy, as people have specific needs and wants - like eating
healthy, or driving a safe car - and their choices as consumers help them satisfy it. And from
It is more likely that consumers' choices will meet their needs and desires if they have information about
What is for sale, which is what advertising can provide. (Goldman 1984)
These good effects depend, of course, on advertisements generating genuine beliefs in consumers.
Or at the very least, they are not born with false beliefs. Researchers treat this as an issue
"Deceit" in advertising, and the issue here is not whether deceptive advertising is wrong -
Most researchers think it is - (Child 1994) But what can be classified as an advertisement?
deceptive, and what makes it morally wrong.
In the 1980s, Nut-Beech announced its production of "natural apple juice
100% "As an advertisement for a drink that does not contain juice of any kind. Her ads were deceptive.
And therefore false, because it seemed to make a true claim, but in reality it made a false claim. on me
However, many advertisements that do not appear to be deceptive make false claims or cannot be
Check them out, for example, take the Klein Calvin logo (Between Love and Madness).
The obsession, or Gillette's slogan, "Men get the best.

Required:
- Use your skills to analyze false claims in the advertising process
It is pursued by various companies that do not comply with the ethical standards in the above case.

- Provide creative solutions to help the companies referred to in the case to deal with
The claims are false from an ethical point of view