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'Most companies have made little attempt to identify areas of non financial performance that might advance their chosen strategy. Nor have they demonstrated a cause-

'Most companies have made little attempt to identify areas of non financial performance that might advance their chosen strategy. Nor have they demonstrated a cause- and -effect link between improvements in those nonfinancial areas and in cash flow, profit, or stock price.' (littner & larcker, 2003).Critically evaluate this statement..

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