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Most consumers and investors today want the firms they do business with to look beyond just the profit motive. In fact, they want firms that

Most consumers and investors today want the firms they do business with to look beyond just the profit motive. In fact, they want firms that behave legally and ethically while also giving back to their communities via philanthropic activities. The framework that attempts to reconcile these wants is known as
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corporate social responsibility.
stakeholder impact analysis.
business model analysis.
value chain driven decision making.

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