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Most consumers make trade - off decisions when making their trips to the grocery store to purchase food, paper products, and health and beauty products.
Most consumers make tradeoff decisions when making their trips to the grocery store to purchase food, paper products, and health and beauty products. Thus, products such as Wonder Bread, Diet Coke, Bounty paper towels, Tide laundry detergent, and Head and Shoulders shampoo would represent competitors.
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