most individuals would generally rather receive $5 right now than model that best explains this phenomenon is: receive $5 right now than $10 in a month. The a. Availability Heuristic b. Relative Decision Making c. Sunk Cost Fallacy d. Gambler's Fallacy e. Hyperbolic Discounting 8. Alter purchasing a movie ticket, you discover 20 minutes through the film that it is complete nonsensical garbage, however you continue to watch it in its entirely. The theory that best explains the decision to continue watching is: a. Hawthorne Effect b. Relative Decision Making C. Sunk Cost Fallacy d. Gambler's Fallacy e. Hyperbolic Discounting 9. Every two weeks Latesha purchases a pedicure from her favorite nail spa for $50. In addition, she tips her nail technician $10. If she continues this consumption habit for the next 40 years, What is the lifetime value of Latesha to the nail salon? What is the lifetime value of Latesha to the nail tech? 10. Which of the following is an example of the Halo effect? (circle all that apply) a. Valuing identical input of a less attractive board member over that of a more attractive board member b. A Manager venerating an employee's work because of an affinity for that employee. c. Brushing off your boyfriend's obnoxious behavior because they are hot d. Judicial system imposing lighter punishment for more attractive individuals e. Investing in stocks over bonds because of historically higher returns 11. Buying frenzy in financial bubbles are exacerbated by the 12. Which of the following would have to do more marketing in order to succeed? (circle one) Undersupplied Tesla or Oversupplied Soundcloud rapper