Crepaway was founded in 1985 by two brothers, Charles and Claude Thoumy. It is a Lebanese diner
Question:
Crepaway was founded in 1985 by two brothers, Charles and Claude Thoumy. It is a Lebanese diner chain, set up as a limited liability company in 2003. There are nine outlets located in different areas of Lebanon, and franchises have been established in parts of the Middle East, including Egypt, Qatar, and Saudi Arabia. Crepaway understand that employees are the elements that keep the operation alive.
All local and regional outlets have the same organizational structure, which is directly related to the company’s strategy. Crepaway believes in equal employment opportunity. Job application forms contain the following statement: “We employ on the basis of equal opportunities for all and we do not and will not discriminate on the basis of race, religion, national origin, sex, age or handicap.” Consequently, management plans for the workforce to be formed with an equal percentage presence of males/ females and Christians/Muslims, and so on.
Once recruited, employees undergo training in Lebanon and then join the location in the country in which they will be working. In addition, to enhance productivity and motivate employees, Crepaway offers both financial and non-financial incentives such as bonuses and employee of the month' awards. Moreover, employee safety is of great importance to the management of Crepaway and, thus, employees must be trained in first aid and the safety of the environment, such as fire fighting. Why? This tells employees that management cares about their wellbeing, which is a motivational factor.
Questions
1. From the information you have read, what kind of organizational behavior exists?
2. How does Crepaway manage workforce diversity?
3. How does the concern for wellbeing motivate employees? (Link your answer with any motivational theory we have covered in our lectures).