Question
Most professional brand valuation firms consider the impact of brands contribution to overall profitability to measure brand equity, rather than softer emotional metrics, such as
Most professional brand valuation firms consider the impact of brands contribution to overall profitability to measure brand equity, rather than softer emotional metrics, such as likability do you agree with this profit-focused approach?
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Valuation, Measuring And Managing The Value Of Companies
Authors: Tim Koller, Marc Goedhart, David Wessels
7th Edition
1119611865, 9781119611868
