Question
Mostly all financial brands are positioned in terms of the attributes associated with satisfying particular financial needs and wants of the customers / consumers. What
Mostly all financial brands are positioned in terms of the attributes associated with satisfying particular financial needs and wants of the customers / consumers. What are some of the major differences between the RBC Direct Investing Brand and the RBC Dominion Securities brand in terms of the financial needs of their customers and the products and services they offer?
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Step: 1
RBC Direct Investing and RBC Dominion Securities are both part of the Royal Bank of Canada RBC financial group but they cater to different segments of ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
