Motivation and Affect

MY PROGRESS $-50\%$

Decision Point: Persuading Consumers to Choose Your Product

In the next meeting with the brand manager, you discuss your evaluation of the competitive situation.

He says, $"$We have decided that the competitive situation is creating an approach$-$approach conflict in consumers. I need you to come up with a strategy that will help us address this conflict in such a way that consumers end up choosing our product."

Which of the following options is the best choice to ensure that consumers choose the company's product over its competitor's?

Select an option from the choices below and click Submit.

Bundle the best antivirus software in the industry with the product so that the consumer has not only a status symbol that meets their ego need, but also a product that meets their need for safety.