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Motorcycles make noise, right? They did until Zero Motorcycles rolled out its new electric models, including one designed to revolutionize urban commuting. It has just

Motorcycles make noise, right? They did until Zero Motorcycles rolled out its new electric models, including one designed to revolutionize urban commuting. It has just a barely audible hum that is lost in the background noise of commuter traffic. Able to reach speeds of 88 miles per hour and is capable of exceeding 100 miles on a single battery charge. Since the Zero S relies on electricity for power instead of fossil fuels, its emissions areyou guessed itzero. The power pack recharges in less than four hours when plugged into a standard household outlet, which means that owners can easily recharge overnight or while at work, if necessary. "Our goal from the beginning was to engineer a high performance electric urban street motorcycle that would change the face of the industry. The Zero S is a revolutionary motorcycle that is designed to tackle any city street, hill, or obstacle," Saiki [the managing director of Zero Motorcycles] says. "The innovation behind the Zero S is a high-performance motorcycle that also happens to be fully electric and green. The fact that it's electric means not having to get gas and reduced maintenance." That's some- thing different. (Adapted: Management: a practical introduction by Bateman M (eds), 2015)

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(i) Describe briefly Michael Porter's generic strategies and discuss Zero Motorcycles' business strategy. Provide evidence from the case to support your answer.

(ii) Describe two (02) disadvantages of being a "first mover" (the first service or product in the market) by Zero Motorcycles in this market.

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