Mountain Equipment Co-op wants to increase sales of the MEC Midtown Bicycle - Unisex by 20% by the end of this fiscal year.

The current product landing page can be found here.

https://www.mec.ca/en/product/5051-245/Midtown-Bicycle

MEC's target market is men and women 18 - 45 who work in the greater metropolitan areas of Toronto, Hamilton, Kitchener. These people preferThey are looking for an economical, but not cheap, bicycle that is comfortable to ride on paved roads.

For Paid Media Marketing,

1. Increase purchases of MEC Midtown Bicycle amongst potential customers who are actively looking for a mid priced commuter bicycle. MEC plans to use display ads placed through the Google Ad network.

You have been asked to come up with recommendations for a Display Ad campaign.

Question. . What type of Google Ad format do you recommend?And provide a rationale for your format recommendations?