Mountain Point operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 15% return on investment on the company's $148,500,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. Mountain Point projects fixed costs to be $35,000,000 for the ski season. The resort serves about 725,000 skiers and snowboarders each season. Variable costs are about $8 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices.

Requirement 2. If other resorts in the area charge $86 per day, what price should Mountain Point charge? Complete the following table to calculate the price Mountain Point should charge per lift ticket.

Fixed costs
Plus:	Total variable costs
Total costs
Plus:	Desired profit
Target revenue
Divided by:		Number of skiers / snowboarders
Price per lift ticket: