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Movie theaters use both time of day and individual characteristics like age to segment consumers, even though the cost of the movie is the same

Movie theaters use both time of day and individual characteristics like age to segment consumers, even though the cost of the movie is the same across segments. Suppose a movie theater determines that the elasticity of demand for movie tickets is -2.0 for senior citizens and -1.5 for adults under age 65.Use the Lerner index to determine the ratio of prices between adults and seniors. In percentage terms, how big a price premium should be charged to the group that pays the higher price?

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