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Moz, a respected SEO blog, has estimated that 70% of searches are unique. This means that the sum of searches which are unique is greater
Moz, a respected SEO blog, has estimated that 70% of searches are unique. This means that the sum of searches which are unique is greater than the sum of non-unique searches. Looking a little more closely at search terms will show a small number of high volume searches, and then a large number of lower volume searches stretching out to those unique searches. This is known as
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