MQC QUESTIONS

The ban on Plastic and Styrofoam has become a global phenomenon and has caused many businesses to rethink and re-tool their approach to manufacturing and waste management. These companies are forced to change their business models and revert to a

a.

Product Concept

b.

Societal Concept

c.

Marketing Concept

d.

Production Concept

International Retail Companies such as Walmart and Costco are looking to acquire information about the possibility of entering 30 different countries with an international marketing campaign. To gain market insight, which of the following are they LEAST likely to utilize?

a.

Multinational Journals and Magazines

b.

International Year End Sales Reports

c.

Online surveys

d.

Personal interviews with International Managers

An organic farmer has identified three (3) distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples of ________.

a.

market segments

b.

marketing mixes

c.

value propositions

d.

marketing intermediaries

Marketing is defined as the process by which companies seek to create value by building strong

a.

Customer to business relationships

b.

Rewarding business relationships

c.

Profitable customer relationships

d.

Business to business relationship

Using the BCG Growth Share Matrix any product orbrand that operates in a high growth market, butrequires a large amount of cash to hold theirshare in the market place is classified as a

a.

Dog

b.

Star

c.

Question Mark

d.

Cash Cow

Kim Kardashian and her sisters have become multimillionaires by launching their own body and beauty care product lines. According to Maslow's hierarchy, these sisters are capitalizing on products that cater to an individual's

a.

self-actualization needs

b.

physiological needs

c.

esteem needs

d.

social needs