Question
Mr. Afridi is the owner of a processed food company. He wants to expand his business in Thailand. To understand the opportunity better, he, along
Mr. Afridi is the owner of a processed food company. He wants to expand his business in Thailand. To understand the opportunity better, he, along with one of his marketing managers, initiated a study of the practice and cultural variation of the Thai market. He found that the demand for processed halal food is high in Thailand, not from the local side but because of enormous tourist traffic. In addition, there are a few companies that are operating in this market with limited items, which could be positive for Mr. Afridi. With further analysis, he also revealed that opening a new business in Thailand requires a lengthy legal process along with enormous expenses for rent purposes. However, the needed ingredients for processed goods are readily available, and the quality of those ingredients is considerably good, which will help maintain the standard of food quality. Problem: Analyze Porters five forces to explain the situation in which Mr. Afridi must operate his business. You must specify and explain all the forces that are relevant to this case.
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