Mr. Ali is a CEO (Chief Operating Officer) of XYZ Electronics. He has introduced a new project in which the electronic appliances will be delivered online to customers. Currently XYZ Electronics has 8 outlets across Pakistan through which it sell the products. A team of 8 members was formulated for the new project.

Two members of the team were involved in planning process. They worked on creating effective plans, strategies and objectives of project execution.

Furthermore, two members were the part of organizing process. They looked after allocating the resources, determining what tasks are to be done and who will perform those tasks.

Moreover, two members were involved in leading process. They looked after employee behavioral and motivational issues. And at the last the remaining two members were involved in controlling process i.e. monitoring the project performance comparing actual with the desired performance.

Despite the efforts of the team the results of the project was not progressive as expected and now it's a challenge for XYZ Electronics to figure out what's going wrong.

Being a management student you have to carefully analyze the situation and answer the following questions

A) Discuss in detail the external and internal factors which you think are affecting XYZ Electronics. Give logical reasoning of selecting each factor (2.5 Marks)

The external factors which affects environment is customers ,competive

B) What kind of leadership style is required to improve company performance? Explain logically (2.5 marks)