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Mr . Boniventure owns stock in XYZ Corporation. He is a fairly astute investor and has recently discovered some new information about XYZ . His

Mr. Boniventure owns stock in XYZ Corporation. He is a fairly astute investor and has recently discovered some new information about XYZ. His task is to evaluate this information for the purpose of deciding whether she should increase, decrease, or simply maintain his holdings in XYZ. Mr. Boniventure bought stock in XYZ two years ago at TZS 12,000 and the stock is now TZS 15,000. Several months ago, XYZ reached TZS 20,000 after a surprise announcement of higher than expected earnings, at which time Mr. Boniventure contemplated selling the stock but did not. Unfortunately, XYZ then dropped to TZS 15,000 after executives were accused of faulty accounting practices. Today, Mr. Boniventure feels as though she has lost25 percent of the stocks value, and he would prefer to wait and sell her shares in XYZ once it returns to its recent TZS 20,000 high.
Mr. Boniventure has a background in accounting, and she does some research that leads him to conclude that XYZs methods are indeed faulty, but not extremely so. However, Mr. Boniventure cannot entirely gauge the depth of the problem and realises that holding XYZ contains risk, but XYZ is also a viable corporate entity with good prospects. Mr. Boniventure must make a decision. On one hand, he has confirmed that XYZ does have an accounting problem, and he is unsure of how severe the problem might become. On the other hand, the company has a solid business, and Mr. Boniventure wants to recoup the 25 percent that he feels he lost.
REQUIRED:
a) Describe the psychological bias that Mr. Boniventure is susceptible.
b) Explain what Mr. Boniventure should do.

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