Mr Faisal owns and operates a retail store selling the outdoor clothing of an American manufacturer to a predominately college student market. Lately, a large departmental store has opened a similar department and is selling similar clothing manufactured in China, Thailand and Bangladesh at lower prices. Mr Faisal believes he has started to loose business to this store. Assume you are assigned as a consultant to Mr Faisal to help him in devising a long term plan.

Answer these following questions

1. How will environmental scanning help Mr Faisal to fight competition and make effective planning? Discuss the internal and external both?

2. Which competitive strategy would you suggest Mr Faisal and why?

3. Would you suggest any grand strategy? Yes or no. justify in both the cases