Mr Frisk requires your expertise regarding a few strategic management matters. He has noticed that there is a growing trend among consumers for smart clothing and it has been decided that Under Armour should pursue this area more aggressively and develop a few new smart clothing items.

. In order to broaden the variety of smart clothing that Under Armor offers, they will have to increase the size of their Research and Innovation department and their manufacturing plant. A large portion of Under Armour employees are pessimistic and do not understand how the new strategy and the associated changes would lead the company to newer heights. Recommend the most appropriate action to take to lessen the resistance to change from the employees and motivate your answer