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Mr. Fuji is in search of the optimal office location for his business. In the following table he gathered the necessary information on all relevant
Mr. Fuji is in search of the optimal office location for his business. In the following table he gathered the necessary information on all relevant at- tributes and the scored performance of the remaining three alternatives A, B and C, which survived the application of the dominance criterion. Attributes Alternatives A B C Closeness to 100 80 60 Customers Visibility 60 70 100 Image 100 60 40 Unfortunately, Mr. Fuji is only able to state the rank order of the attributes but not the relative weights for them: Visibility is the most important and Closeness to Customers the least important attribute. He applies the Rank Order Centroid (ROC) Weights of the SMARTER- method. Which of the following statements is not correct? a) Rank Order Centroid (ROC) Weights can be determined for each possi- ble number of criteria. b) Alternative A is the optimal choice. c) If the SMART method could be applied, then the resulting decision would be at least as good for Mr. Fuji as the decision with the SMARTER-method. d) Alternative C is the optimal choice. e) If you only have two attributes the more important one receives an ar- tificial weight of 75%. f) The SMARTER-method does not take into consideration, that some at- tributes might be equally important
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