Mr. Hassan who owns a travel agency plans to install a CRM system for his company. From his research, he understands that the electronic customer relationship management (E-CRM) is the application of Internet-based technologies such as emails, websites, chat rooms, forums whereby the system could coordinated process of CRM that automates the processes in marketing, sales and customer service. However he is not sure how the system could contribute to the company performance. Convince Mr. Hassan to install the system with the benefits of E-CRM and difference of CRM and E- CRM.