Mr$.$ Herman purchases one of his wife's house decorating magazines, and looks through the pages. There are several ads in the magazine for acid reflux, yet he does not stop to read any of the ads because he does not have acid reflux and he does not need acid reflux relief. The man is experiencing:

A$)$ cognitive dissonance.

B$)$ format conceptualization.

C$)$ selective attention.

D$)$ post purchase evaluation.