MR MIKES Steakhouse Casual (https://mrmikes.ca/)

What is MR MIKES Steakhouse Casual?

https://www.youtube.com/watch?v=gRoL94qrBzE&t=7s

Your Group is a group of entrepreneurs that are planning to bring MR MIKES Steakhouse Casual Franchise to Ontario or one of the American states bordering Ontario. You are considering two options:

1. Establish a franchise in the selected city.
2. Or take a master franchise covering the entire province or a territory in the province.

You are presenting a proposal to an investor who represents a investment group. The investor has asked you to make a written proposal and send it in at least a day in advance before a face-to-face meeting and presentation. The written proposal will cover the following:

Written Proposal

1. What is the Business Concept of MR MIKES Steakhouse Casual? Describe a business concept statement.
2. What is the branding strategy?
3. How are the product lines and services used for differentiation and positioning?
4. What is their franchising strategy? How do they ensure Quality and Standardization, the key elements for successful franchising?
5. What the geographic market penetration of the company in Canada?
6. Describe the target market and typical customer profile.
7. Who are the key competitors in Ontario and neighboring US states?
8. Why is the franchise presence so low in Ontario and non-existent in bordering American provinces like New York, Michigan, or Washington? Is it because of the dominant "steak culture" in America? What are the key challenges or barriers to entry?
9. What is the company's advertising strategy?
10. Which city in Ontario or one of Ontario's bordering US states you are looking at for your investment project? Why that market? What market research information support your proposal?
11. Do you have a specific location in mind in the city of your choice? Present the location and recommend why you have chosen that location. Have you considered other locations in this city?
12. What is your investment proposal to the Investor Group? 50 - 50? 60 - 40? 75 - 25? or a different scenario? If the investor agrees to invest the proposed percentage of their part, please indicate how you will raise your part? From what sources? Indicate your funding sources.
13. Outline the start-up cost for the project.
14. Outline the financial projections for at least 2 years in terms of a projected income statement indicating profit/loss.
15. The written proposal should be elaborative.
16. Mention all your references in the Bibliography Section.