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Mr . Mishemishe, the marketing manager was also on the same meeting, and he stated that competitors have emerged and begin to pose threats to

Mr. Mishemishe, the marketing manager was also on the same meeting, and he stated that competitors have emerged and begin to pose threats to KukuFarm market share. He also informed the owner that, the findings of recent competitor analysis (done by Mr. Mishemishe himself) showed that when KukuFarm announced the prices of broiler for 2024, the competitors responded quickly by cutting down their prices by 15%. To be able to develop counter-marketing strategies, Mr. Mishemishe commissioned an investigation of the market. The results showed that, when the price is set at TZS 11,250 there will be zero demand for broilers, but for every TZS 150 reduction in selling price, demand would rise by 500 broilers. Mr. Wakurithi showed no interest on the findings of the research and simply argued that profits could easily be maintained and increased by simply increasing the markup.Find a demand equation

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