Mr. Ran Weerasuriya from Pebble Beach gave us a guest talk today.

Please share what you learn from his presentation on this discussion board. You can discuss what you found interesting or surprising.

World Famous Golf Courses 1919 Pebble Beach Golf Links Opened 1919 # 1 public course in the country 6 US Men's Open over the last 50 years 8 future championships, including a first US Women's Open in 2023 AT&T Pebble Beach Pro-Am Other Courses Spyglass Hill Golf Course - AT&T co-host The Links at Spanish Bay Del Monte Golf Course - opened in 1897 The Hay - short course designed by Tiger Woods Pebble Beach Golf Academy Practice facility World-renowned golf instructors Technology-driven analysis and club fittingPebble Beach Golf Inventory Trough the Year 1919 250 2-night 3-night minimum stay minimum stay 200 150 100 Golf Rounds PEAK SEASON 50 O F M A M J J A S 0 N DOther Revenue Management Strategies Surge Pricing - Demand-based pricing during peak. season and weekends - $1M in Incremental room revenue Stay & Play Package - Offered during offpeak times - Add additional nights at a greater discount 0 Complimentary golf round with 3night minimum stay - Resort credit to encourage ancillary spending Discounted Golf Offers ' Offered during low season ' Non-refundable - Targeted to closed lists Restaurants at Pebble Beach Resorts 1919 THE TAP ROOM Roy's PEBBLE BEACH. aStillwater Steakhouse PEBBLE BEACH Seafood Hawaiian-Fusion STAVE The Bench. PEPPOLI Wine Tasting & Small Bites PEBBLE BEACH AT PEBBLE BEACH. Wood-Roasted Fare Tuscan-Style HAY'S STICKS PLACE GALLERY PEBBLE BEACH. CA CAFE the ARDmrs. 10200 1 EST 2071 PEBBLE BEACH. Homestyle Fare American-Fare Hay's PlaceRan Weerasuriya - Background 1919 Education EHL Lausanne, Switzerland - Hotel Management 1998 Cornell University School of Hotel Administration, Ithaca, NY - Masters 2002 Professional Experience . 27 years in Hospitality Industry of which 21 in Revenue Management Revenue Management Roles Corporate Manager Revenue Strategy, Vail Resorts - 2002 to 2009 Director Revenue Management, Mammoth Mountain Ski Area - 2009 to 2013 Director Revenue Management Pebble Beach Company - 2013 to presentActivities at Pebble Beach 1919 The Spa at Pebble Beach Forbes Five-Star rated 26 treatment rooms and full-service salon Outdoor pool, boutique and cafe Equestrian Center Guided trail rides Health Clubs Beach and Tennis Club Spanish Bay Club Retail Shopping 23 locations around the resortSales Channels 1919 Group Sales More than 12 rooms or 36 room nights Corporate, Incentive travel, Special Events, Wedding/Social business Banquets and Catering business Consumes less golf Transient Sales . Up to 12 rooms and 36 room nights per booking 90% booked through Call Center No online booking engine, no OTAs Consumes more golf19 1 Special Events AT&T Pebble Beach Pro-Am . Pairs top golf pros with celebrities, musicians and captains of industry All tournament proceeds benefit local nonprofit organizations The Pebble Beach Concours d'Elegance Collector cars compete for one of the most prestigious automotive awards $2.8M raised for charity Pure Insurance Championship Past champions play alongside junior golfers First Tee initiative to impact the lives of young people through golf TaylorMade Pebble Beach Invitational World's only tournament that pits players from PGA, LPGA, Champions and Korn Ferry Tours Championship Golf Tournaments US Men's and Women's OpenKey Pebble Beach Inventory 1919 Golf . Pebble Beach Golf Links - approx. 60,000 rounds/year . Main demand generator . $625 per round . Spyglass Hill Golf Course Links at Spanish Bay Lodging . 3 Hotels - 495 rooms - 180,675 room nights/year . Rates start at $920 per night Booking Rules to Manage Demand . 3 times as many rooms to sell as PB golf rounds . Must stay 2 or 3 nights to play one PB round1919 Strategic Planning Revenue Goal Grow revenues by using the demand for Pebble Beach golf to increase the length of stay People . Design a strategy that guests will understand . Design a strategy that staff can execute seamlessly Process . Create a method for how and when to apply the strategy . Implement a plan to communicate the strategy to Sales Technology . Leverage available systems to execute the strategyPebble Beach Golf Inventory Trough the Year 1919 250 Dynamic minimum stay 3-night requirement (2 or 3 minimum stay 200 nights) 150 Golf Rounds 100 - PEAK SEASON 50 0 F M A M A S 0 N D1919 Luxury Hotel Accommodations The Inn at Spanish Bay 269 rooms & suites Completely remodeled in 2018/2019 14,000 square feet of meeting space The Lodge at Pebble Beach 202 rooms & suites Completely renovated in 2019/2020 16,500 square feet of Meeting Space Casa Palmero 24 rooms & suites Mediterranean-style estate Complimentary breakfast, evening cocktails