Mr. Salim is the owner of an advertising agency. He is a person who always believes in business ethics. He always designs an advertising campaign on genuine market analysis and based on the whole scientific truth of the product. But suddenly he has been suffering financial losses due to his decision to stick to the truth. He has lost his regular customers because he always puts in his ethics in his advertisement design. In case of cosmetics and pharmaceuticals, he always checks the contents and laboratory reports, or some times reports from the quality control department However, now when he needs finance desperately and the agency is on verge of closure, an internationally reputed cosmetic company is willing to give him their advertisement contract. This contract has created hope amongst the employees of the advertisement agency. Mr. Salim asked the company to submit a report about all its products, in which they have to give information about content and its significance Mr. Salim found that nail polishes are based on nitrocellulose, which is a highly inflammable synthetic substance, chemically related to guncotton, an explosive, Nail polish solvents are narcotic if inhaled in high concentration and can act on the nervous system As soon he came to know the side effects of the contents of nail polishes, Mr Salim cancelled the contract. He desperately needed money, but it would mean compromising on the ethical standards of his past reputation But his managers forced him to accept the contract because if the agency closes down there is no meaning in being ethical. The company also has a responsibility towards its employees. Thus M. Salim is in a moral dilemma QUESTIONS 19 QUESTIONS ?Is it ethical to play with the goodwill and, more importantly, the health of the public. 1 Is it ethical to play with the financial health of the company, go bankrupt, and force the 2 employees on the street? Discuss