Mr. Sam Johnson is a lawyer. Since his family loves pets, he is interested to start a new family business in this field. They have an idea that it’s very important to integrate all possible information resources about pets, veterinary clinics availability and service, food, shelters, dog show and food industry, their ads in order to identify and predict the food market, veterinary clinic equipment and medications tendencies. From this prospective, it’s very interesting to create a decision support system which will help to predict the best strategies for dog food company in the balance of coupons, ads, and discounts in order to increase their sales. This information can be updated monthly and be sold to business partners. Sam heard that it can be done by the help of Business Intelligence (BI) technologies, and he needs some professional advice how to start with.

 Why would you need to use multidimensional analysis?

 What methods and information technologies you can recommend to him to start with? Be specific.