Answered step by step
Verified Expert Solution
Link Copied!

Question

...
1 Approved Answer

Ms. Manju, the CEO of Setter Ltd., is examining the relationship between advertising cost and sales revenues of the company's audio products. Ms. Manju obtains

image text in transcribed

Ms. Manju, the CEO of Setter Ltd., is examining the relationship between advertising cost and sales revenues of the company's audio products. Ms. Manju obtains the following data for the past ten months: Revenues Advertising $ Month costs, $ 1 50 000 2 000 2 70 000 3 000 3 55 000 1 500 4 65 000 3 500 5 55 000 1 000 6 65 000 2 000 7 45 000 1 500 8 80 000 4 000 9 55 000 2 500 10 60 000 2 500 Ms. Manju did a regression analysis and found the regression equation as follows: (10 marks) (5 marks) Monthly revenues= $39,502 + $(8.723 x advertising costs) Required (show all the workings): (a) Define the cost equation using the High-Low method. (b) Estimate the increase of revenues, for each $1,000 spent on advertising within the relevant range, using the High-Low method. (c) Estimate the increase of revenues, for each $1,000 spent on advertising within the relevant range, using the regression method. (d) Compare the results of the High-Low and the regression method and give your recommendation on the method Ms. Manju should use to predict the monthly revenues and why

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Intermediate Accounting

Authors: Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, Nicola M. Young, Irene M. Wiecek, Bruce J. McConomy

11th Canadian edition Volume 2

978-1119048541

Students also viewed these Accounting questions