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Ms. Shaima was in the process of establishing a new small company in Muscat, the company is mainly manufacturing cosmetics, makeup skincare products and perfumes.

Ms. Shaima was in the process of establishing a new small company in Muscat, the company is mainly manufacturing cosmetics, makeup skincare products and perfumes. She tried to minimize the costs as much as she can and tried to get the cheapest sources for equipments and for labor. Her idea was to start the business with minimizing the costs and maximizing the profit and sales. Ms. Shaima was seeking for employees and posted an ad on Facebook with a lower payment. Ms. Shaima was happy because she got sales people with lower cost and they accepted the offer posted on Facebook. She did not focus on choosing experienced sales people and did not conduct any interviews because this will cost more.

They started the business and they produced the first batch of Cosmetics and she sent the sales people to make contracts with other companies and trying to sell large quantities of products. The sales were slaw in the first few months and the manager hoped that coming months will be better. Moreover, she decided to send her employees for training.

Give your opinion of the statement in the case when Ms. Shaimas said that her main goal is to maximize the profit and minimize the costs . Do you agree or not? Justify your opinion.

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