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MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes
MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes tours of a hypothetical town. Two products, The Pet Store Parade and Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, Post Office Polka POP have lagged the others. Several other CDs are planned for this collection, but none is ready for production.
MSIs information related to the ToddleTown Tours collection follows:
Segmented Income Statement for MSIs
ToddleTown Tours Product Lines
Pet Store Parade Grocery Getaway Post Office Polka Total
Sales revenue $ $ $ $
Variable costs
Contribution margin $ $ $ $
Less: Direct Fixed costs
Segment margin $ $ $ $
Less: Common fixed costsFootnote asterisk
Net operating income loss $ $ $ $
Footnote asteriskAllocated based on total sales revenue.
MSI has determined that elimination of the Post Office Polka POP program would not impact sales of the other two items. The remaining fixed overhead currently allocated to the POP product would be redistributed to the remaining two products.
Required:
Calculate the incremental effect on profit if the POP product is eliminated.
Should MSI drop the POP product?
a Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $ of the common fixed costs could be avoided if the POP product line were eliminated.
b Should MSI drop the POP product?
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