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MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes

MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes tours of a hypothetical town. Two products, The Pet Store Parade and The Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, The Post Office Polka, have lagged the others. Several other CDs are planned for this collection, but none is ready for production. MSIs information related to the ToddleTown Tours collection follows:

Segmented Income Statement for MSIs
ToddleTown Tours Product Lines
Pet Store Parade Grocery Getaway Post Office Polka Total
Sales revenue $ 115,000 $ 110,000 $ 32,000 $ 257,000
Variable costs 49,000 45,000 28,000 122,000
Contribution margin $ 66,000 $ 65,000 $ 4,000 $ 135,000
Less: Direct Fixed costs 7,400 7,000 3,000 17,400
Segment margin $ 58,600 $ 58,000 $ 1,000 $ 117,600
Less: Common fixed costs* 5,750 5,500 1,600 12,850
Net operating income (loss) $ 52,850 $ 52,500 $ (600 ) $ 104,750

*Allocated based on total sales dollars. MSI has determined that elimination of the Post Office Polka (POP) program would not impact sales of the other two items. The remaining fixed overhead currently allocated to the POP product would be redistributed to the remaining two products. Required: 1. Calculate the incremental effect on profit if the POP product is eliminated.

Effect on Profit_________ 2. Should MSI drop the POP product?

Yes
No

3-a. Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $1,200 of the common fixed costs could be avoided if the POP product line were eliminated.

Effect on Profit: _________ 3-b. Should MSI drop the POP product?

Yes
No

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