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MSRP Dealer Discount Variable Cost Adv. & Promo Vehicle X Vehicle Y $15,999 10% $11,799 $35 million $20,999 12% $13,599 $50 million 600 thousand
MSRP Dealer Discount Variable Cost Adv. & Promo Vehicle X Vehicle Y $15,999 10% $11,799 $35 million $20,999 12% $13,599 $50 million 600 thousand Prev. Unit Sales 400 thousand Vehicle Z $25,999 15% $16,899 $70 million 300 thousand Break-even Units = || Total Fixed Costs Unit Selling Price-Unit Variable Cost
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
