MT219-4: Apply product and place Marketing Mix elements to a product or service.

GEL-6.02:Incorporate outside research into an original work appropriately.

Step 3: Place(or distribution)

• Discuss three different distribution models available for getting the product from the producer to the consumer.
• Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2-3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
• Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
• Provide at least one distribution model that would be most effective for the Proservice's new product. Explain why it would be most effective.