MT355M5-5:Break down a research report.

GEL-8.01:Apply critical thinking to construct persuasive arguments.

A marketing researcher will usually be expected to present a marketing research report based on the results of the research. In this assessment, you will act as a market research consultant and compose a narrated PowerPoint presentation on the value of a market research journal article. As you will engage in demonstrating the following professional competencies of a marketing researcher:

• Sell ideas and persuade others
• Develop and edit reports
• Professional presentation

Marketing researchers must communicate with all stakeholders to develop accurate results when presenting a marketing research report to organizational leaders. The goal of the presentation is to sell and persuade the results of the marketing research, whether they favorably or unfavorably help to solve the research problem, or to help capitalize on the research opportunity.

A credible and appropriately designed research study will render valid results that should provide guidance to decision-making leaders. Additionally, it is essential that marketing researchers use time management while creating and presenting the results of a marketing research report. Although the terminology may differ among industries, the basic format for presenting a marketing research report discussed in Chapter 13 of your textbook will help you, as a researcher, to plan and develop your verbal presentation of a marketing research report.

Directions for Completing this Assessment

You will use the Purdue Global Library to locate a marketing research study in an academic peer-reviewed journal. Using the marketing research study, you will develop a professional verbal presentation in a PowerPoint presentation with a narration, and written notes accompanying each slide.

• Review a scholarly article found in thePurdue Global Libraryon global marketing research.
  • https://www.researchgate.net/publication/365109945_An_Analysis_of_Marketing_Strategy_in_Small-and-Medium-sized_Colombian_Enterprises
• Executive Summary:1 slide recommended
  • The executive summary presents the major points of the report.
  • The executive summary conveys how, and why the research was undertaken.
  • The executive summary summarizes the key findings and suggests future actions.
• Introduction:2-3 slides recommended
  • The introduction contains relevant background information based on the literature review regarding the marketing research study topic.
  • The introduction discusses specific research objectives, and questions the study was designed to answer.
  • The introduction provides an explanation of the hypotheses in detail.
• Research Methods and Procedures:2-3 slides recommended
  • Explain the research designed employed in the marketing research study.
  • Communicate the primary and secondary research collection methods and procedures.
  • Explain the sampling processes used in the marketing research study.
• Data Analysis and Findings:2-3 slides recommended
  • Data analysis is presented using supporting tables, figures, and graphs.
  • Findings of the study are logically arranged to correspond with each research objective, or research question listed in the report.
  • Data analysis and findings of the marketing research study are explained in a straightforward fashion without technical output and language.
• Conclusions and Recommendations:1 slide recommended
  • Explains the research designed employed in the marketing research study.
  • Communicates the primary and secondary research collection methods and procedures.
  • Explains the sampling processes used in the marketing research study.