MTN Group, a leading telecommunications company operating across various African countries, entered into a strategic alliance with Ecobank Transnational Incorporated (ETI), a pan-African banking group. This partnership was established in 2018 and aimed to provide innovative mobile banking and financial services to customers across Africa. The strategic alliance between MTN Group and Ecobank focused on leveraging their respective strengths in telecommunications and banking to extend financial inclusion and promote digital banking solutions.

Evaluate the strategic considerations that influenced MTN and Ecobank to form an alliance.

Guideline

Consider the criteria of a strategic alliance

Critical to a business objectives

competitive advantage and core competency

Blocking a competitive threats

Future strategic option

Risk mitigation