Multichannel marketing refers to the practice of companies interacting with customers via multiple channels, both direct and indirect, to sell them goods and services. This increases the number of options a company can use to reach an audience and enables customers to complete conversions using their preferred medium. Multichannel marketing is therefore the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is all about choice.

Answer either of the following questions

1. What is multichannel marketing? What are the various distribution channels? Explain.
2. What are the Advantages and Disadvantages of a multichannel strategy?