MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answer the question 1) A company total marketing communications mox consists of a specific blend of advertising, sales promotion, public relations personal selling and direct marketing tools that the company was to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools? A) the product mix B) product line filling the promotion mix 2) Which of the following is one of the five major promotion tools A) strategic positioning B) market penetration direct and digital marketing 3) Any paid form of nonpersonal presentation and promotion of ideasgoods or services by an identified sponsor is called and includes broadcast. mobile, print and online forms A) advertising B) public relations sales promotion 4) The use of short-term incentives to encourage the purchase or sale of a product or service is called A) direct and digital marketing B) sales promotion personal selling 5) Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of_ A) direct and digital marketing B) sales promotion personal selling for 6) 6) In addition to the specific promotion tools, marketing communication requires greatest impact. A) the pubic relations staff work closely with the sales force B) the promotion, product, price, and place be coordinated the sales force lead the communication process 7) 7) Which of the following statements is true regarding the old mass-media communications model? A) Mass-media costs are decreasing. B) Many viewers are gaining control of message exposure through DVRs and video streaming, Mass-media audiences are increasing. 8) Companies often fail to integrate their various messages to consumers because A) historically, consumers have been able to distinguish between message sources B) personal selling and sales promotion are in direct conflict communications often come from different parts of the company