multiple choice QUESTION 21

High levels of involvement in decision-making implies:

Low risk levels

Peripheral route

Little budget

Right side of the brain

Central route 2 points

QUESTION 22

Emerging markets are those that:

and. They do not encourage international trade

to. They reached their maximum economic development

b. Its GDP reflects economic growth rates higher than the G7 GDP

d. They reflect economic reductions

c. They are not considered potential markets

2 points

QUESTION 23

Stage in which the consumer interprets and assigns meaning to the message:

Adoption

Comprehension-Perception

Exposition

Internalization

Attention 2 points

QUESTION 24

The management and control of inventory, especially at the international level, requires special attention in the ______ stage, within the decision-making process of purchase:

Purchase

Recognition of the problem

Information search

Post purchase evaluation

Evaluation of alternatives 2 points

QUESTION 25

If a company develops a single strategy to simultaneously attack the markets of the countries of; Panama, Costa Rica, El Salvador, Nicaragua, Honduras and Guatemala would be using the marketing:

Multiregional

Multinational

From exportation

International

Global 2 points

QUESTION 26

Reasons that encourage international marketing:

to. Contraction of the domestic market and tax advantages abroad

b. Economies of scale and excesses of productive capacity

c. Greater protectionism and new tariffs

d. The a and b

and. The a, b and c

2 points

QUESTION 27

Using the same brand in another type of product is:

Multi-brands

New brands

Market penetration

Line extension

Trademark extension