# multiple choice questions

If you group customers on the basis of gender, age, or income level, so it is an example of a. Marketing mix b. Strength and weaknesses c. Market segmentation d. None of the option is correct A marketing plan is a written document and provide guidelines to a. marketing programs and allocations over the planning period b. production and operations related practices C. finance related matters d. human resource management related practices The 'marketing concept' is a. Using pressure selling tactics and heavy promotion efforts b. Understanding the needs and wants of the target market or customers C. Focusing on quality, performance, and innovative features of product d. Making products in higher quantity transaction happens when the buyer and sellers a. Enquire about the terms of exchange b. Thinks about the terms of exchange C. Reach an agreement on the terms of exchange d. Disagree on the terms of exchange