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Multiple choice Which of the following is taken into account by Google before allocating the final rank for a keyword ad? 1) Past click-through rate
Multiple choice
Which of the following is taken into account by Google before allocating the final rank for a keyword ad?
1) Past click-through rate of that keyword
2)Past conversion rate of that keyword
3)Current bid price of that keyword
4) Both (a) and (c)
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