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Multiple choice Which of the following is taken into account by Google before allocating the final rank for a keyword ad? 1) Past click-through rate

Multiple choice

Which of the following is taken into account by Google before allocating the final rank for a keyword ad?

1) Past click-through rate of that keyword

2)Past conversion rate of that keyword

3)Current bid price of that keyword

4) Both (a) and (c)

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