Multiple coices exercises. Explain your choices $.$

What definitions are the closest to that of problem in marketing?

A$.$ Problems are situations that call for managers to make choices among various alternatives.

B$.$ Problems are situations where, for example, the managers are facing declining sales for one quarter.

C$.$ Problems are situations that call for managers to figure out the consequences for the business that each of the alternatives creates.

D$.$ Problems are situations where, for example, the managers are observing increasing sales and decreasing profits for the last quarter.

What are the closest definitions of KPI in marketing?

A$.$ Key performance indicators $($KPIs$)$ are the only measures that indicate the market value of the firm.

B$.$ Key performance indicators $($KPIs$)$ are the formal measures how well a company is performing relative to its objectives.

c$.$ Key performance indicators $($KPIs$)$ are any measures how well a company is performing.

D$.$ Key performance indicators $($KPIs$)$ are the commonly accepted measures how well a company is performing relative to its objectives.