Multiple Select Question Select all that apply Identify the true statements about a survival price strategy adopted by a firm. Multiple select question. It involves the firm first estimating costs and demand and then setting the price of its goods to maximize rate of return on investment or cash flow. It does not price goods to cover variable costs. It involves the firm setting the lowest price possible for its goods hoping to rapidly attract customers, driving volume up and production costs down. It does not lead to long-term profits for the firm