MultipleChoice Questions

Q1. The retailing mix for your new tween retail idea would include the 4Ps and which other two

aspects?

a) Personnel and Perception

b) Presentation and Promotion

c) Personnel and Presentation

d) Presentation and Purpose

Q2. In determining the nonstore retailing option for a tweenbased retail entity, you will need

to decide on a proper channel structure. Your choice would be between all of the options

below with the exception of which one?

a) Intensive

b) Exclusive

c) Selective

d) Perceptive

Q3. If you move forward with a nonstore retailing option for a tween retail operation, which

aspect of the retailing mix will not be applied in a conventional way?

a) Personnel

b) Presentation

c) Product

d) Price

ShortAnswer Questions

Q1. Create a proper market segment for the tween market described in the case. Be sure to

support your segment with at least 2 criteria for successful segmentation.

Q2. Draw the retailing mix for your new tweenmarket retailing concept. Be sure to show how

each element is applied to your idea.

Q3. Provide a comprehensive assessment of each of the nonstore elements you considered for

developing a new tween retail concept. Provide reasoning for moving forward with your

choices and reasoning for not selecting other options.