Mumbai is called the "maximum city" of India. It is a centre of rising incomes, fast life, busy lifestyles, has the presence of extensive retail stores, malls and not to mention the least - plethora of fine dining restaurants. In this environment, A reputed Chef is soon opening his new fine dining restaurant. Chef Ravi Kumar is s reputed chef of a five star hotel leaves his job there and starts his own fine dining restaurant in Mumbai. He is well versed in Oriental, Indian and Continental food.

Using the multi-attribute model, please describe what all elements/attributes/parameters of eating out behaviour should he consider and out of those, which does he think are the three most important attributes? Will Consumers consume?